Celebrating a classic for Saucony …

Campaign to celebrate the rebirth of Saucony’s classic Trainer 80. Our approach was to bridge the gap between running and lifestyle via communities who are pushing culture forward. Shot in a way that paid tribute to the Trainer 80 origin story, whilst reimagining it for a modern lifestyle audience. Utilised across multiple platforms and markets.

Role: Agency Producer
Agency: Havas Play
Online video / Social / Print / POS
Director & Photographer: Joe Howat
Production Company: CANADA