Shining a new light on Aviva

Aviva – See investing in a new light

A national campaign for Aviva about giving people the confidence to take control of their financial futures. The idea was brought to life with a bold visual metaphor, cinematic bursts of light captured in all kinds of everyday, character led scenarios. Delivered fully in-house, a landmark moment for Aviva’s Creative Hub.

Role: Executive Producer
Agency: Aviva Creative Hub (in-house)
BVOD | YouTube | Digital | Social | Web
Director: Guy Manwaring
Production Company: Merman
Photographer: Nicky Hamilton through Process