Bethesda – Starfield

Starfield was Bethesda’s first new game IP in over 25 years and anticipation was high. Our global OOH campaign sought to kindle the spirit of adventure. We created 1001 unique placements to showcase the otherworldly vistas of the game, each numbered to spark conversations and collectability. Resulting in 10 million players after just two weeks and a deliverables spreadsheet like no other.

Bethesda is a client I pitched for in 2008 and retained for 17 years across two agencies, overseeing the production of many thousands of assets for EMEA territories. 

Role: Head of Production
Agency: Havas Jump
(D)OOH | Digital | Social
Production Company: In house

Various DOOH placements

Banner Ads

Social placements