Chris Packham needs your signature

Chris Packham, the broadcaster and environmentalist, launched a petition to ban UK fossil fuel advertising and sponsorship. In order to trigger a debate by MPs he needed to reach over 100,000 signatures. We created a suite of social assets to drive signatures by drawing a parallel between the public harm caused by tobacco / hard drugs and fossil fuels. With the target achieved, and then some, Parliament went on to debate the topic.

Role: Producer
Social Content